Building Your Mailing List with Downloads

Building Your Mailing List with Downloads

A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!

In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

5 Ways to Keep Visitors Coming Back

5 Ways to Keep Visitors Coming Back


A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

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5 Important Rules in Website Design

5 Important Rules in Website Design


When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

Outsourcing Website Design & Development Services

We would like to take the opportunity to introduce ourselves as a Web design & Development company based in Hyderabad, India offering affordable OUTSOURCING web solutions like website design, development, e-Commerce websites and other online applications that can give your business an additional boost.

Few benefits of outsourcing your website design/redesign and development work to us;

1. Affordable Prices (We offer a FREE NO Obligation Quote).
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6. Search Engine Friendly Content Writing Services   

Outsourcing the web design and development of projects is a cost effective solution to free up your valuable resources that can be focused on your other business activities.


Get in touch with us chat to discuss any website design/redesign, development, content writing, graphic design or online marketing related requirements and we will be happy to offer you the best of our services in affordable prices.


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Whether you need a basic 10 page website, an ecommerce solution or a database driven dynamic web application, any website design/redesign, development, content writing, graphic design or online marketing related requirements . We have the required expertise & experience to grow your company’s online web presence and revenue with the very best combination of quality and affordable prices. Please contact us today to discuss your requirement and we will be happy to offer you the best of our services at affordable prices.

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Your Business is our Business

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Starting Your First Website: A Guide for Small Businesses

Running a business with no website is like putting up a store with no front door. Since more and more people are now going online to search for the products and services they need, you have to offer them a way to avail of your products and services without having to go to your store physically. In other words, you need to build a website in order to expand your market and increase awareness about your company. With the right tools, you’ll be able to reap the benefits soon enough.

So how do you start a website? First off, you need to find a good domain name. Make sure to use your business name so that people will be able to find you when they search for your company or a product sold by your company. Keep your domain name short and simple so that people can easily remember and find you again if they need your services. If your company name is generic (meaning it’s probably taken), add a keyword or two in the domain  name so that you’ll be easier to find on search engines such as Google and Yahoo. For example, you want “Speedy.com” but you sell hair coloring products. You can simply register “Speedyhaircolor.com” instead so visitors can differentiate you from the swimwear brand.

A domain name comes cheap at only $10 per year so if you plan to run your business for a long time, look ahead and buy cheap domains for as long as you like - two years is a good minimum. It will also prevent domain squatters from stealing your name once it expires and selling it to you for a ridiculous amount of money.

Now, once you’ve registered a domain name, you need to find web hosting. Basically, web hosting is the space where you will be putting the website itself. All the files of your site (pictures, audio, video, code) will be stored with your chosen hosting provider, which means that you have to buy a reliable one. You don’t want people going to your website and seeing it offline right? A website that’s always down is a turn-off so be careful in choosing your hosting. There are usually cheap packages starting from $50 per year with a decent amount of space and bandwidth for a low-traffic site. If you expect your site to be high-traffic, buy an upgraded package to make sure that your website is always running smoothly.

Next is web design. Don’t buy template designs! You want your website to look professional and well-made. While template designs are cheap and take a shorter time to make, they don’t usually give a good impression on the fly. Your website should reflect the business image that you’re trying to project which is why a little more expense is  justified. Thus, hire a web designer who can work with your requirements and give you input on how your site should look and function. He or she can also give you tips on how to increase your site’s usability and keep it up to standards.

Last tip: once your website is up and running, don’t forget to buy an SEO (Search Engine Optimization) package. An optimized website brings in more traffic and therefore more business by ensuring that your website is at the top of search engine results.

Just follow these tips and you’ll be on your way to having your own successful website! 

Welcome to Web Design India - a leading web design and development company based in Hyderabad India. We are committed to deliver creative quality solutions by using latest technology and our vast experience. We offer services like website design, web application development, multimedia presentations and search engine optimization (SEO) seo ranking india. Call on :+91-93911 62671

How To Make Money With Domain Names

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